In the realm of digital marketing, email service is a necessary tool. This is why it is important to utilize an email marketing service that has all the features you need to deliver your message. One such service is provided by MailChimp, which has been around since 2001. But has MailChimp been able to evolve in a way that its range of services is considered to be top of the line? This review will help you see if this “freemium” email marketing service is the one for you.
Features to Like:
MailChimp has several features that users will easily appreciate and take to right away, including:
1. It is easy to create newsletters for your company thanks to the available templates, if coding is not your thing. On the flipside, you can also customize newsletter to the hilt if you want to go beyond what MailChimp templates offer.
2. You have the option to use the built-in photo editor. Let’s say you want to make some tweaks to a photo that you want to attach to your email. Instead of having to go through (or learn!) Photoshop, you just need to upload it to the built-in photo editor and perform basic photo-editing or enhancement tasks.
3. Your mailing list can be segmented into a variety of target audiences. It also has an option for RSS-to-email, allowing your newsletter to be sent out automatically whenever you do blog updates.
4. MailChimp comes with a report feature that lets you know if your advertising efforts are indeed paying off. The report lets you know who and how many people are opening your newsletters and if they are sharing it on various social networks, among others.
5. The program comes with mobile device compatibility for iOS and Android devices. For the digital marketer on the fly, this spells good news as she has the means to push out content as soon as it happens – without having to open a laptop.
6. Mail Chimp easily integrates with the widely used apps that are being utilized by small business owners like Facebook, Google apps, Paypal, Highrise, WordPress and Zendesk to name a few. You can connect your Mail Chimp account with these apps for smoother workflow.
A Note on Support
One thing worth noting about the service is that it does not easily connect you with the service support team in real time. There are options for sending out queries via a contact form, but that’s basically it. A closer look at the program will reveal that a generous amount of self-help information is at the user’s disposal: from a quick start guide to a glossary list and a video tutorials section. Perhaps the makers seem to expect that any sort of problem their users might find while using the program can be answered by the information here.
True to its “freemium” nature, MailChimp gives the option of being able to send a maximum of 12,000 emails or newsletters to no more than 2,000 subscribers. Doing the numbers, this seems pretty generous. But this free version does not have the automated email sending feature, nor the audience or time zone segmentation, among others. For those features, you will have to shell out a minimum of $10 each month (limited to 500 subscribers) or $25 each month (limited to 2,000 subscribers). Large-scale and enterprises can go for the higher packages, and for those who send email intermittently a pay-as-you-send option is also available.
So, taking all of these things into consideration: it will seem that the best type of businesses to take advantage of MailChimp’s features would be the small business owners category. They can initially try the free version when they are just starting out. As their business grows they can also consider the paid option to get the analytics report and other features.