TED Talk Inspiration: Mellody Hobson

Mellody Hobson is a dynamic woman who touched the matter about race as being color brave instead of being color blind. It is through this open discussion about race that she believes will ultimately get us to moving forward.

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Upcoming Event: Saturday Session

Saturday Sessions

Perfect for full-timers with a passion on the side, mothers who can finally escape the kids at the weekend, and any women looking to take advantage of a Saturday to Get Sh*t Done.

Our Saturday Sessions are no-obligation, one off days for our wider community to enjoy our beautiful, productive work space.

A time and a space for women to come together on a Saturday and work.

To use the sound of other fingers tapping on laptops to fuel your own fingers, to carve out a set time in the week for you to just DO IT.

To Write. To Work. To Plan.

A beautiful space, with great coffee and tea on free flow.

To book your seat, please email info@woolfworks.sg or len@woolfworks.sg

Tech Tools: LastPass – Saying Goodbye to the Challenge of Remembering Your Passwords

If you have multiple accounts, you probably also have to remember or keep track of multiple passwords. After all, it’s common knowledge that having only one password for all your accounts is practically giving an identity thief the keys to all your information. And having a written list of all your passwords is not also secure.

LastPass have found a great solution – the program allows you to automatically log in to a site or account without having your information compromised.

LastPass is a password manager program that consolidates your passwords and login information in a secure way. Its main selling point is the automatic login feature to any site that you have already visited and have already entered your corresponding information.

LastPass aims to simplify things for you by making download and installation easy and with the barest minimum of steps. It has versions for most browsers, so all you have to do is to choose the one that’s right for you. You use your email address to create an account, as well as a password for it. This account password that logs you in to LastPass is where the program gets its name from, referring to it as the “last password” you will ever have to remember.

lastpass

Image courtesy of lifehacker.com

Once the program is installed, your next step is to go to your needed sites and enter the log in details of each through the LastPass prompt. As you go along, you save Profiles for each type of activity (ex. Online shopping) which makes it easier to organize your Internet activities.

If you are concerned about security of having all your passwords in one cloud in this app, you can opt for an additional layer of security when signing to your Lastpass account. Yubico, Duo:Security or Toopher are some of the other multifactor authentication options that Lastpass supports. Lastpass also follows the best security practices. They have local-only decryption, which means that sensitive data is decrypted and encrypted on your device and is not shared with Lastpass.

Good Points

LastPass has some great features that are quite attractive to most users, such as:

  • Single account log-in for your devices (for premium account), with automatic syncing of new information
lastpass sign in

Image courtesy of http://www.balkenet.com

  • Smooth browser integration. LastPass also gives you the choice to use its universal installer (for major browsers) or just plug-ins for the specific ones
lastpass browser

Image courtesy of http://www.makeuseof.com

  • Clean interface. The program’s interface is well designed; navigation is simple so you can access your information easily. A button pops up every time you enter new login information and this gets stored in the Vault.
lastpassvault

Image courtesy of lastpass.com

  • Great credit card organization features. LastPass allows you to make individual profiles for all your credit cards, complete with family member names and billing and shipping addresses.
lastpass-bank

Image courtesy of lastpass.com

  • Digital file backup. You can make notes for each type of password and attach documents or images to these notes. Notes are then digitally backed up so you have a safe copy stored in case you need it.
lastpass notes

Image courtesy of itunes.apple.com

  • Account sharing. You have the option to let other people log in to your account if you need them to, if they are also LastPass users. This “guest pass” can be for select passwords and can be voided later on if you wish.
lastpass share

Image courtesy of lastpass.com

A Limiting Point

While LastPass is simple, secure and comes with a free version, the real icing on the cake can be found in the paid versions (Premium and Enterprise). These versions come with option for mobile integration, which is sorely missed in the free one. At the very least, LastPass could have given a mobile integration feature on just one device (ex. Smartphone) so users can see how it works on that platform. Given that a majority of users do their browsing and transactions on mobile devices, this could have been taken into consideration.

Verdict

LastPass is very easy to use and certainly makes logging in to your accounts highly convenient. But if you truly want to maximize the program’s features, you will need to fork out for the Premium account. However, one appeasing thing about this is that Premium is only $12 a year, or a dollar a month. If you find this to be within your budget, then you will have found a great solution to those multiple, easily forgettable passwords.

 

 

 

 

 

Blogging for Business – HOW?

Part Three: HOW To WRITE?

From my Blogging for Business One and Two you will hopefully have gathered together a ton of ideas and started to think creatively about different ways to engage with your target customer.

Working At Home

Image courtesy of http://laurelsprings.com

All these ideas it can be overwhelming – where do I start, how do I manage it all?

I start by creating categories. Look over your lists and ideas and start grouping them together under category labels.

Some examples-

Tips
Business Skills
Profiles
Inspiration
Company – focused
Events

Look at things critically and see what ideas slot in nicely and what doesn’t fit in anywhere at all.

Remember to keep in mind your niche and your brand. Do these all match up nicely with what you want your business to convey?

Choose three to five categories that seem to fit best. From here its time to create a very simple Blogging Calendar: this will be the core of your blog planning.

Everyone will have a different way to structure this and there are a ton of different tech tools that can help. For me, an excel document with a month by month plan works best.

Think about how many times a week you want to post. Be realistic. How much time do you have? Maybe you want to post once a week? Two or three times a week can be a good target.

Your categories can slot into your Blogging Calendar as you see fit. An example would be:

Tuesdays: Profiles
Thursdays: Company- focused posts
Fridays: Inspiration
Every second Monday: Tips and Tools

Once you have the basic categories planned, start adding blog titles to go out on certain dates. If you have further details like links or descriptions put them there too. The more information you have the better. If you can fill up 12 weeks of content planning – perfect. If not, try for 8 as a minimum. Look at upcoming events and see where guest posts can be fitted, or thematic posts around a holiday, but keep your categories consistent.

The more in-depth your planning is now, the easier it will be later when you are trying to write. Here’s an example

blog
Actual Writing

For many this is the scary bit.
Now you have a plan, you have to actually do the writing!

Posts don’t have to be long. 500 words is a good length. One page.

But the key is scheduling YOU. As well as your Blogging Calendar you need ‘Content Creation’ slots in your own calendar.

If you want to publish a post on a great salad recipe or a book review on Wednesdays, you need to schedule an hour into your Monday to write it and half an hour on Tuesday to edit it, find some images and get it looking pretty.

If you have Customer Profiles planned for every Thursday, you need to send out fifteen interview requests at the beginning of every month because it’s likely only five will reply, and even then will take more time than you expect.

Plan and Schedule. Stick to It.

 It’s not going to happen just because it’s in the Blogging Calendar.

Be realistic, with your planning and then commit to keeping to your plan.

If you do, eventually you will have an in depth blog with on-brand articles you can tweet about, share on Facebook and email to clients for whom it could be relevant. You can re-post articles on your Linked In profile (with a link back to your blog), or guest post on another blog.

You will have a way to connect deeply to your customer and help your customer identify who you are and why you are doing what you are doing.

We have covered the Why, Who, What and How in this three part series. Has this helped you identify useful content for your business blog? Have you set up a Blogging Calendar?

 

This article was written by WoolfWorks founder, Michaela Anchan and was featured in Executive Lifestyle. 

Upcoming Event: Photoshop for Beginners

Photoshop for beginners

Graphic Designer and tutor Angela Wozniak (founder of Annielka.com)  has over 15 years experience using photoshop and will introduce to you the core Photoshop features you’ll need to create your first Photoshop project and also teach you how to work with designers when outsourcing.

The aim of this course is to give you a broad overview on what photoshop is capable of and how to use it correctly through practical class tasks each week.

Although learning Adobe Photoshop from square one can seem daunting, this course gives you exact skills you need to get started with graphic design and photo imaging with no prior Photoshop knowledge required.

The course will run for six weeks, three hours a week.

30th April (Thursday, 10am – 1pm) –  Creating and saving files; file formats.
8th May (Friday, 10am – 1pm) –  Typography and Colour
14th May (Thursday, 10am – 1pm) – Mastering The Pen Tool
21st May (Thursday, 10am – 1pm) –  Images and Retouching
28th May (Thursday, 10am – 1pm) –  Masking, Opacity and Blending
4th June (Thursday, 10am – 1pm) –  Personal Project

Price: $499
Required: Own laptop with Photoshop installed

This will be a hands-on, personal class with a maximum of ten people.
To register email: angela@annielka.com

Upcoming Event: Reconnecting with your Creative Core

Reconnecting with your Creative Core
In this workshop we will use exercises to help you unblock the energy that prevents you from expressing yourself creatively. Creativity is expressed physically, mentally and emotionally; we will guide you through creative processes using various mediums and disciplines as you reconnect with your creative core.

Woolf Works member $340
General Public $380

Limited to SIX participants

Please email emilywills@live.com.au to register