Part One: WHY SHOULD I BLOG
What’s the advantage of blogging for your business?
We all hear about how you must blog – ‘content generation’ is a huge buzzword, and there can be such a feeling of guilt if you haven’t started, aren’t keeping it up or haven’t established a regular schedule.
It can be helpful to go back to basics and think about WHY you should be blogging, and what you hope to get out of it. How do you want it to help your business? We all want to generate more revenue, how can blogging help that?
1. It’s a great way to have a conversation with your target market.
You get to talk to your customers and clients directly. You get to say what you want, share the opinions, tips and topics that best reflect your business and you get it in front of their eyes – it’s a second best to ringing them up and having a chat.
2. It gives you credibility in your industry.
The moment you are an author on a particular topic you position yourself as an expert. Imagine a customer is trying to choose between two landscape gardeners. He looks online and found one has a simple website which looks good, one has a simple website but also has a blog filled with expert articles on weed control, best choices in flowers for the local climate, shrubs of the week and fertilising tips. Who do you think he is going to call?
3. If you give a little, people want more
If this gardener does a series on how to do basic landscape gardening yourself, perhaps creates an e-book around it, her customers are going to imagine just how much more fabulous she can do things as a professional.
4. Branding and Positioning
Your blogs give you a great chance to further develop your brand and position in the market place. Your topics can be targeted and developed to reinforce your brand. A high-end interior design store is not going to write about where to find the cheapest bed linen in town, nor will a yoga studio post about the new burger bar down the road. Keeping your themes and topics consistent with your brand is crucial in connecting with your target client.
5. Driving traffic to your website
Blogging effectively can be a great way to drive traffic to your website. Identify keywords that are bringing traffic to your site and use those keywords again and again. Blogging creates pages of text, which can be picked up on a Google search – use it to your advantage!
and the best part of blogging?
6. Blog posts work while you sleep!
Twenty four hours a day, seven days a week your articles are out there to be read by customers, picked up by Google and referred to by customers. They are your representatives working hard out there in the world, for a very low wage!
Clarifying WHY you are blogging is important. It helps form the foundation of your social media strategy, and ensures that your blogging is targeted and planned.
Next week, the next important question: WHO are you blogging to?
This article was written by WoolfWorks founder, Michaela Anchan and was featured in Executive Lifestyle