(image via www.womenunlimitedworldwide.com)
We all want our businesses to be thought of as exciting, fresh and appealing. Unfortunately for small businesses, especially those with just one main person working behind the scenes, public image can become boring with repetitive marketing campaigns that lack sparkle and innovation.
Here’s a few ways to bring something new to your business:
1. Try different media
Video is the new black. If you haven’t started thinking about video content for your blog or social media, get thinking now!
Here’s a great article from The Guardian about video content for small business.
Check out the Will it Blend videos’s from Blendtec – a blender company created a viral marketing campaign starting in 2006, of very low production-cost videos in which they blend household objects. Cheap, creative and out of the box and this video has 11 million views!
2. Connect with communities out of your usual comfort zone
Ditch the networking evenings and join a dragon-boating group, an art class or a heritage walk. Connecting to new communities can not only help you reach new customers it also opens your mind to new opportunities, partnerships and ideas.
3. Find people that excite and interest you
Mentors, influencers, inspirations: follow their blog, read their books, watch their speeches. Surrounding yourself with positivity and success stories keeps your mind open and engaged on your own journey. We need role models at all ages – this article from Psychology Today talks about the influence of role models on creating ethical leaders.
4. Go back to your WHY
Why did you start this business? Why do you love it? What’s your story?
Storytelling is a big buzz word these days, for good reason. People connect to stories and authenticity, they want to engage, hear more. They want to support someone they feel close to, especially over a cold, persona-less company.
5. Push your limits
Do something different, try new things, meet new people!. Switch up your schedule, work somewhere new, take a day off to go walking and thinking. Take a meditation class, have a massage, cook a new recipe. Invite someone you admire out for a coffee, swim in the ocean at 6am.
Check out this great article on Lifehacker about breaking out of your comfort zone:
“The point of stepping out of your comfort zone is to embrace new experiences and to get to that state of optimal anxiety in a controlled, managed way, not to stress yourself out. Take time to reflect on your experiences so you can reap the benefits and apply them to your day to day activities.”
It just takes a little bit of mixing things up, trying something new, to start changing thought patterns.
Schedule it into your week if you have to – just do it!