Upcoming Event: Woolf Works Wednesday

Woolf Works Wednesday

Join us for a unique Woolf Works Wednesday where we bring together an expert panel to discuss AMBITION

AMBITION in the corporate world as a woman
AMBITION as a mother and achieving balance
AMBITION and our daughters

We will as always have fabulous wine and food – with a glass of New Zealand wine on arrival from Underground Wines and healthy finger food.

We will also be featuring the photography of Emilie Houben, a Dutch photographer based in Singapore.

For ticket and more details, click here


How to Inject More Excitement Into Your Business!


(image via www.womenunlimitedworldwide.com)

We all want our businesses to be thought of as exciting, fresh and appealing. Unfortunately for small businesses, especially those with just one main person working behind the scenes, public image can become boring with repetitive marketing campaigns that lack sparkle and innovation.

Here’s a few ways to bring something new to your business:


1. Try different media

Video is the new black. If you haven’t started thinking about video content for your blog or social media, get thinking now!

Here’s a great article from The Guardian about video content for small business.

Check out the Will it Blend videos’s from Blendtec – a blender company created a viral marketing campaign starting in 2006, of very low production-cost videos in which they blend household objects. Cheap, creative and out of the box and this video has 11 million views!


2. Connect with communities out of your usual comfort zone

Ditch the networking evenings and join a dragon-boating group, an art class or a heritage walk. Connecting to new communities can not only help you reach new customers it also opens your mind to new opportunities, partnerships and ideas.


3.  Find people that excite and interest you

Mentors, influencers, inspirations: follow their blog, read their books, watch their speeches. Surrounding yourself with positivity and success stories keeps your mind open and engaged on your own journey. We need role models at all ages – this article from Psychology Today talks about the influence of role models on creating ethical leaders.


4. Go back to your WHY

Why did you start this business? Why do you love it? What’s your story?

Storytelling is a big buzz word these days, for good reason. People connect to stories and authenticity, they want to engage, hear more. They want to support someone they feel close to, especially over a cold, persona-less company.


5. Push your limits

Do something different, try new things, meet new people!. Switch up your schedule, work somewhere new, take a day off to go walking and thinking. Take a meditation class, have a massage, cook a new recipe. Invite someone you admire out for a coffee, swim in the ocean at 6am.

Check out this great article on Lifehacker about breaking out of your comfort zone:

“The point of stepping out of your comfort zone is to embrace new experiences and to get to that state of optimal anxiety in a controlled, managed way, not to stress yourself out. Take time to reflect on your experiences so you can reap the benefits and apply them to your day to day activities.”



It just takes a little bit of mixing things up, trying something new, to start changing thought patterns.

Schedule it into your week if you have to – just do it!



Upcoming Event: Who’s Afraid of the Big Blank Page?


“Drawing need not be complicated. Sometimes, all you need is a trusty, everyday ballpen.”

Event: A Workshop For People Who Think They Can’t Draw – WHO’S AFRAID OF THE BIG BLANK PAGE?
Date: Saturday- March 7, 2015
Time: 2PM to 5 PM (SGT)
Venue: Woolf Works – #02-01, 176 Joo Chiat Road, Singapore

The 3-hour hands-on workshop aims to:

  • approach art intuitively by celebrating the imperfect,
  • explore the kind of art where every drawn line and shape is valid, and
  • foster a safe and encouraging community for like-minded creatures.

Let the creative juices flow, build confidence in your own drawings and turn the pages of the sketchbook into your kind of art. When you’re finished, own it, embrace it, love it. Participants will be equipped with their own art kit.

For ticket and more details, click here.


Shut Up and Write!

Introducing our latest initiative at Woolf Works:


The concept started in San Francisco as a meetup group and has now spread around the world. A group of writers getting together and, well, writing. After many requests, Woolf Works will open up on a Saturday to writers of any kind.

We’d like to call on

late-night writers 

would-be bloggers

full time corporates with a writing passion on the side

mums with too many kids under foot during the week

lonely writers, stuck in home office hell.

Shut Up and Write is a time and a space for women writers to come together on a Saturday and write. To use the sound of other fingers tapping on laptops to fuel your own fingers, to carve out a set time in the week to just DO IT.

To Write.

No set topics, no peer reviews.

A beautiful space, with great coffee and tea on free flow.

A spot in your schedule that is for YOU to do that blog post, short story, memoir, article, essay that you have been planning.

To meet other women who share your passion.

We kick off on March 7th, from 10am – 4pm and will start as a once a month event.



The day will be hosted by Woolf Works’ member Laura Coulter (who is obviously very friendly and may or may not be wearing ridiculous glasses) who will encourage you to stand up and stretch your fingers every hour and have chat to your neighbour. You are welcome to bring your lunch (we have a fridge and microwave) or eat out from the great places around us in Joo Chiat.


Sign up now!  (limited seating available)


Upcoming Event: Media Training 101 by Helen McClure & Lara Kanga


Do you deal with the media or do you hope to in the near future? This media training workshop will help you go into print and video interviews armed and ready take full advantage of your opportunity!

Event: Media Training 101: Getting heard – making the most of the media by Helen McClure & Lara Kanga
Date: Wednesday, 25 February 2015
Time: 09:00 to 13:00 (SGT)
Venue: Woolf Works – #02-01, 176 Joo Chiat Road, Singapore

This interactive training course is specifically designed to give SMEs and entrepreneurs a solid grounding in media interviews and delivering messages. Delegates will learn how to meet the demands of journalists through creating and delivering carefully crafted messages. The course gives an introduction into print and video interviews, with practical exercises, and offers executives the opportunity to build confidence in a safe environment.

Course outline:

  • Understanding the media: your objectives balanced with the needs of the media;
  • Creating messages: developing useful information from key messages to soundbites;
  • Preparing for the interview: controlling your message, avoiding pitfalls;
  •  Delivery: Making your point stick.

For tickets and more details, click here